Cmn 277 Essay Example for Free

Cmn 277 Essay Frequency of cause: how many times you have been exposed into message a. Cumulative (more than one time) multiple b. Non-cumulative (base on taking one) 6. Nature of outcome a. Cognitive (do with fighting against what we believe) b. Affective (do with emotion or feeling) c. Behavioral (perform) EX. The table is soft, but I think it is hard (cognitive); â€Å"I don’t like tables any more† (affective); I will not buy it. (Behavioral) 3) Phases of effects research: research topics, theories, and typical research in the direct effects era, limited effects era, and conditional effects era 1. Direct effects era Research topics and theories a. Looking at political propaganda b. Media perceived to be influential c. EX. â€Å"Hypodermic needle† and â€Å"magic bullet† theories (media are powerful) Research: research focus on content of media; little research on media effects 2. Limited effects era Research topics and theories a. Why are media not powerful? b. Ex. Selective exposure and selective retention theories Typical research: survey and content analysis 3. Conditional effects era Research topics and theories a. Looking for more subtle effects b. Looking for conditions when effects may occur Typical research: broadened range of methods B) Research Methods Overview 1) Basic problems in media effects research 1. Problems of exposure: when someone consume the message, different level of exposure. 2. Problems of measurement 3. Problems of causality (you like to try everything) 2) Causal models: basic one-way model, supplemental models, and alternative causal models 1. Basic one-way model X- cause, independent (nature) Y- effect, dependent (depend on X) X Y 2. Supplement causal models The basic is right, but maybe two or more ways . Multiple causes model X X Y X b. Mutual causation model X Y c. Intervening model (not directly) X Z Y 3. Alternative causal models One-way model here is false a. Reverse causation model X Y b. Third-factor model X Y Z 3) Data collection methods: description, advantages, and disadvantages of content analysis, surveys, and experiments 1. Content analysis Numerical description of media a. Advantages Ident ifies what is in the media message that starts in message b. Disadvantages By itself, cannot demonstrate cause and effect . Surveys Asking representative sample, external validity a. Advantages 1) Representative sample of people 2) Measures naturally occurring events b. Disadvantages 1) Limited to questions 2) Cannot measure time order 3. Experiments Expose people to something: measure effects, internal, validity a. Advantages 1) Can observe/manipulate events 2) Can observe time order b. Disadvantages 1) Often uses limited sample of people 2) Artificial setting and situations C) Uses and Gratifications Theories 1) Uses and Gratifications defined and the uses and gratifications model 1. Defined What happens before and during media exposure helps determine the effects of exposure 2. Model Psychological forces: individual, what you believe Social forces: outside influence, from others or†¦ (Both happen at the same time) Reasons for exposure conditions of exposure: what do you feel media effects Example: Desire to vote correctly Professor urges you to engage in political process 2) Some reasons for media exposure (list of common media gratifications) 1. Surveillance Try to learn something, figure something out 2. Entertainment Look for to prove your mood 3. Interpersonal activity 1) You want to watch famous people, so you watch the TV show (2) You watch TV show, you want to talk to others about it. 4. Para social interaction We keep the relationship (you watch Opera, you believe her because she tells you what to do) 5. Personal Identity You watch TV show to improve yourself and expand your knowledge in the fields you are interested in. The similarity is between you and c haracters. D) Cultivation Theory 1) Constructed nature of social reality 1. The mind begins as a blank slate 2. Our reality is constructed for us by social interactions and institutions 3. Part of the reality we construct is based on television reality 4. Television reality is wrong 2) Television reality: what is wrong with it; the consistency of the patterns Entertainment television presents a distorted view of America and the world. 62% characters are male People under 18 are only 1/3 of actual People over 65 are only 1/5 of actual Crime is 10 times as common as actual Medical and criminal justice workers many times as common as actual 3% of TV characters are responsible for an older adult 3) The Cultivation process: parts of the process 1. Where attitudes come from Belief 1 Belief 2 attitude judgment Belief 3 EX. Beliefs and attitude toward police officers Police use brutality Police protect people Police abuse power 2. The cultivation model Viewer’s exposure to TV demographics 1) Exposure to TV demographics a. Who is on Television b. What they do and what happens to them 2) Viewers’ beliefs about people, places, and other social phenomena a. Who is out there in the world b. What they do and what happens to them 3) Views’ attitudes a. Based on beliefs about people, places, and other social phenomena b. We infer importance status, and relative social place; we make judgments c. Mainstreaming process 4) Further specifications 1. When does Cultivation not occur? a. When direct experience differs from TV b. When people view critically c. When the TV message is not uniform 2. When is cultivation most likely to occur? a. When the message resonate with direct experience b. When 5) Cultivation research: Content analyses and surveys 1. Content analysis of television 2. Survey research a. Exposure to TV b. Beliefs c. Attitudes 6) Criticisms of the theory 1. Difficult to establish causality 2. Too broad E) General Media Effects Theories 1) Social Learning 1. Overview We can learn behavior by watching other’s behavior 2. How it works a. Basic model: Attention to performance of behavior b. Important conditions 1) Identification with model 2) Model rewards/consequences 3) Situational motivations The situation should be the same c. Categorizing the theory 1) Causes change 2) Individual-level 3) Long-term 4) Non-cumulative (only need to see performance once) 5) Behavioral focus 2) Excitation Transfer 1. Overview The excitement we get from media content can exaggerate our feelings 2. How it works 1) Physiological arousal (transfer) Media content can be arousal Expose to arousing content 2) Exaggeration comes from misunderstanding the cause of arousal. 3) Categorizing the theory 1. Causes change 2. Individual level 3. Short-term 4. Non-cumulative 5. Affective focus 3) Exemplification A lot of times we see examples of people in news, we think about the represent issue, use the examples to judge issues. 1. How it works 1) People understand issues in terms of effect on other people 2) News stories supply examples of people and situations (exemplars); often extreme causes. ) People treat exemplars as typical cases 4) Exemplars are often easy to recall when a. No firm impression of actual situation b. Example created emotional reaction 5) Process Exposure to examples in News 6) Net effect: extreme, incorrect beliefs and judgments about social issues 2. Categorizing the theory 1) Causes change 2) Individual-level 3) Long-term 4) Non-cumulative 5) Cognitive focus 4) Dese nsitization a. The more you see bother the content, the less it bother you (content that used to bother you). b. How it works 1) Applies to affect-producing content 2) Basic model Repeated exposure 3) Outcome can be affected or behavior change c. Categorizing the theory 1) Causes change 2) Individual-level 3) Long-term 4) Cumulative 5) Affective focus (first) 5) Catharsis Not very supported, but very interesting media provide opportunity for us to add up emotions. (Media content lets us imagine away negative feelings) 1. How it works 1) We have negative experience 2) Media provide venue for fantasizing 3) Basic model Negative feelings 2. Categorizing the theory 1) Causes change 2) Individual-level 3) Short-term 4) Non-cumulative 5) Affective focus ) Reinforcement Some media content encourage us to stay as we are (media reinforces what we already think, feel and do) 1. How it works 1) Builds from 2 basic observations a. Not everyone reacts to media content b. Many people already behave as suggested by content 2) Basic model Exposure to content 2. Categorizing the theory (does not cause change) 1) Reinforces 2) Individual-level 3) Long-term 4) Non-cumulative 5) Cognitive/affective/behavioral focus F) Media Violence and Aggression 1) Basic models of violence effects 1. Exposure to violence in media Exposure Exposure Exposure 2. Exposure to violence in media 2) The research: content analysis, experiments, and survey studies 1. Content analysis (1) Count of violent acts Six percent of all TV shows have violence and have six hours (2) Perpetrators Good guys commit violence 3) Consequences (terrible) 70% of violent acts down, half of them show no harm or no pain. 4% content 2. Survey studies (1) One-time How much violence can you observe? Generally conducted on Children Ask teacher to measure the aggression in Children Ask children how much TV they watch Lots of TV= lots of aggression (2) Over-time 1961: increased exposure=increased aggression 1971: increased exposure=increased aggression Being exposed to violence= aggressive behavior (causal nature) 3. Experiment Field experiments: outcomes based on previous experience Look at previous behavior, control predict Violent is related to aggressive Trying to find out what people are doing naturally Less control 3) Criticisms of the research Causal model cannot show relationship with certainty Why is there so much violence? Easily produced Easily understood G) Sexually Explicit Content ) Issues in sexually explicit content research: the basic categorization scheme, kinds of dependent variables, ethical concerns 1. The basic categorization scheme (1) Sexually violent a. Sex involves in movies (2) Nonviolent degrading More or less can teach bad things for male and female relationship (3) Nonviolent non-degrading Love, equal power between (4) Nudity It is not real about sex (5) Child por nography 2. Kinds of dependent variables (1) Arousal What people will be like when show something? (2) Beliefs What people think about the sexual content? (3) Attitudes (4) Behavior What’s your sexual activity? Take safe or not? 3. Ethical concerns People do the content worries about 2) Effects of non-violent sexually explicit content: degrading and non-degrading content 3) Effects of sexual violence: what makes sexual violence different than other violence, typical sexual violence content types and exposure effects We only see it in media Typical sexual violence content types: the outcome 4) Criticisms of the research Hard to do this experiment H) Race in Crime News 1) Theoretical approaches to possible effects 2) Race and crime news: how various racial groups are depicted 3) Explaining differences in news coverage I) Mass Media and Gender 1) Theoretical approaches to possible effects 2) Remember audience differences 3) Entertainment media and advertising: content patterns, the role of media producers, research on effects of exposure to body images J) Media Media and Health 1) Theoretical approaches to possible effects 2) Representations of mental disorders 3) Representations of physicians: current and past 4) Entertainment-Education 5) Media Obesity: characteristics of common portrayals (of food and people), nutritional knowledge K) Public Opinion 1) Public opinion defined 2) Spiral of Silence ) Criticisms of Spiral of Silence We need more research, dont work very well in the USA. L) Agenda Setting, Priming, ; Framing 1) The agenda setting effect: the public agenda, the media agenda, how the media communicate the importance of issues, the basic model 2) Agenda setting research: survey research at one time, survey research over time, and experiments 3) Conditions that affect when agenda settin g happens: individual differences and issue obtrusiveness 4) Issue priming: the priming effect and research Use the issue to judge the leaders 5) Framing: the news framing effect Does take in account what it said. M) Mass Media and Presidential Elections 1) Relationship between candidates and journalists 2) Patterson’s Game Schema Theory a) Hypothesis: general thesis and model b) Opposing approaches to elections: how journalists and voters approach elections c) Effects of this disparity d) Why this has occurred e) Strengths and weaknesses (criticisms) of the theory N) Effects of Internet Use 1) Internet use affects quality of interactions 2) Internet use replaces interpersonal communication 3) Internet use replaces traditional mass media People dont have recourses to do multiple things. You dont know when someone watching you. Internet people can get really diversity information III. Discussion section content since examination #1 A) Sex Roles on Television and Stereotype Threat B) Video game and music video findings C) Voter turnout trends and campaigns Important thing to know who tends to vote. Education level, race graphics Why? Old people are home, and others. VEP is better than the VAP Learn about the candidates and decide how you to vote Watch the news and look for issue information about the conditdates Want to decide how to vote I don’t want to become a police officer Viewer’s attitudes Viewer’s beliefs Performance of behavior Learning of behavior Exaggeration of feelings Arousal Examples used in beliefs and judgment about issues Recall of examples Acceptance of depicted behavior Reduced emotional response Perform Reduction of original feelings Various releases of feelings Exposure to others acting out feelings Predisposition reinforcement Aggressiveness Aggressiveness Social learning Aggressiveness Excitation transfer Aggressiveness Desensitization Fear

The Sex of Things: Gender and Consumption in Historical Perspective Ess

The Sex of Things: Gender and Consumption in Historical Perspective The Sex of Things is a collection of thirteen essays discussing the social history of consumption (loosely defined) and gender in France, England, Germany, Italy, and the United States from the eighteenth to the late twentieth century. Taking a primarily historical approach to the topic of gender and consumption, the contributors come from various academic disciplines: history, economics, area studies, English, art history, and gender studies. The contributors contextualize their analyses of gender and consumption historically in visual representations and popular social and political lines of thought. In the introduction, de Grazia lays the groundwork for why we should be concerned with how gender impacts the study of consumption. Simplistic notions of naturally or inevitably identifying the female sex with shopping sprees are challenged in favor of a deeper inquiry into the assumptions revolving around AMr. Breadwinner@ and AMrs. Consumer@(3). Instead of merely debating whether consumption is liberating or oppressive, these essays are concerned with the study of consumption in terms of the construction of gender roles, class relations, the family, and the state. Essays in the first section relate to the transition of consumption patterns from aristocratic to bourgeois society. De Grazia locates the growth of bourgeois consumption practices in the Afeminized world of the home@, where female heads of household not only were expected to be nurturing and sociable, but were also consumers of food, clothing, and furniture. Through their purchases, these women accumulated (for themselves and their children) what Pierre Bourdieu called Acultural capital, @ b... ...en women and melodrama by consideration of statistical data on the female audience, as well as discursive contributions from popular media. The Sex of Things concludes with selected bibliography by Ellen Furlough, highlighting gender and consumption in historical perspective. The bibliography includes histories of consumption and consumer culture as well as theoretical contributions and contains a number of categories rooted in feminist research on consumption. These categories include: sites of consumption, marketing and design , spectatorship and reception, production of representations, domesticity, sexuality, appearance, and politics and ideologies of consumption. Each section ranges historically from the Middle Ages to the present. Unfortunately, the bibliography is dominated by Western perspectives; only a few of the sources are non-Western in orientation.

IP Address Schema Design for a Medium-Sized Business Essay

IP Address Schema Design for a Medium-Sized Business The following IP schema is designed to fit the needs of the Warehouse Company. The company has purchased and installed all of the required equipment for the network infrastructure. After consulting with their design team and gathering the required documentation and network designs, we are ready to proceed. The network design requires an IP schema that will minimize the cost of public IP addresses. Due to this requirement we will use a Class B IP address solution with a default subnet mask of 11111111.11111111.00000000.00000000 or 255.255.0.0. I am calculating the need to have 2 possibly 3 public IP addresses. In order to meet the IP requirements for the company’s 367 devices that include 260 hosts for Boston, 80 hosts for Dallas, 12 hosts at Seattle, 4 general servers and 3 DMZ servers, I will use the network address 172.16.0.0/23. The broadcast IP address is172.16.1.255. The subnet mask will be 255.255.254.0. The /23 will support 512 hosts, leaving 145 available hosts. The IP address ranges are assigned as follows: Boston (280) 172.16.0.10 through 172.16.1.40. Dallas (80) 172.16.1.50 through 172.16.1.140. Seattle (12) 172.16.1.160 through 172.16.1.180. General Servers (4) and network equipment 172.16.1.190 through 172.16.1.205. The DMZ servers with out-going rules set will be 172.16.1.210 through 172.16.1.220 The link-local unicast IPv6 network address will be fe80::ac10:0, the broadcast address will be ff00::ac10:1ff. This equals 119 bits and the host range will be from fe80::ac10:1 through fe80::ac10:1fe.

Business Law And Ethics Attorney Guidance - 5895 Words

Business Law and Ethics Attorney Guidance to an Entrepreneur Constitutional Rights: The first amendment was made for protection of speech and commercial speech. There are many entrepreneurs that are selling information and parts of the constitution will protect those businesses as they have liberty to economic freedom as well (Bonham, 2013). It is the right of those businesses or entrepreneurs and not the governments right to choose what occupation to pursue (Bonham, 2013). Some successful entrepreneurs are those that publish books, software, newsletters and websites (Three steps you must take to Ensure CFPB Compliance). BackOffice has entrepreneurs that are developing a software app and a service for that app. The†¦show more content†¦There are new regulations and periodic audits that can be of concern, however, there are ways to be proactive as well. If the vendors are breaking rules, even if performing well, than the company is still liable for those actions as well (Three steps you must take to Ensure CFPB Compliance). It is also unethical or non compliant to break the rules (Three steps you must take to Ensure CFPB Compliance). Having an audit process in place with documentation and expectations from the vendors, focusing on long term performance while learning about CFPB compliance measures will help to understand the CFPB. Though all companies have freedom of speech and right to economic liberty as stated in the constitutional rights, BackOffice has every right to sell a software app and an app service to perform certain functions such as receiving payments for sales and services. Since 2010 when CFPB was created with the help of the Dodd– Frank Act, it is known that a consumer financial product or service is a financial product or service offered or provided for use by consumers primarily for personal, family, or household purposes (Three steps you must take to Ensure CFPB Compliance). BackOffice will need to understand what items should be done to be proactive and compliant so it does not pay excessive fines and penalties. CFPB has every right to create regulations to protecting the consumer. Organizations,Show MoreRelatedFlying Glass Case Study Case1717 Words   |  7 Pagesexploded, without warning. Amy is suing the grocery store and the soda manufacturer for damages and medical expenses for treatment of cuts caused by the exploding bottle. Amy s attorney, Martin Leonard, hired a chemical engineer, Dr. Dan Collins, P.E., to testify at the court trial. 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